A smiling couple in Dogloverclothing.coms Super Soft Dog Love Hoodies, featuring an embroidered LOVE design, walk two dogs on a countryside path. The woman snaps a selfie with their yellow lab and black French bulldog amid green fields.

Why Your Hoodie Has a Paw Print on It.

Let’s be real—this brand didn’t start in some fancy boardroom with a whiteboard full of buzzwords. WOOF was born somewhere between muddy paw prints on the hallway rug, a half-chewed sneaker, and a tail-wagging welcome home that could cure even the worst day.

We’re just like you. Real people who adore dogs – not just in the “aren’t-they-cute” way, but in the “talk-to-them-like-they’re-humans, cancel-plans-to-cuddle, would-die-for-this-fluffy-angel” kind of way. Dogs are family. And we thought it was about time someone created clothing that actually felt like it.

Not just printed-on love. Woven-in love.

We’re not just here for the cute graphics.

Okay, we are here for the cute graphics. But we’re also here for more. WOOF is a celebration of the bond that only dog people truly understand. The kind of connection where a glance from your pup tells you everything. No translation needed.

Our designs are meant to be worn with pride, layered with stories of adoption days, park adventures, late-night cuddles, and early-morning “please-don’t-pee-on-the-carpet” coffee runs.

Each piece we drop is created with intention. High-quality fabrics that feel as comforting as your dog’s snoozy weight on your legs. Relaxed, oversized fits that work whether you’re at a weekend market or buried under a pile of laundry and fur.

And yes, we test our gear the only way that matters: around real dogs, doing real dog things. (Spills, snuggles, drool, all of it.)
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What we believe in.

1. Real love deserves real comfort.

No scratchy seams. No gimmicks. Just cozy, well-made apparel you’ll reach for every day, whether you’re walking the block or bingeing dog videos on the couch.

2. Dog people are the best people.

There’s just something about us. We get it. We’re empathetic, loyal, and okay with a little chaos. We’d do anything for our pups, and that love is what drives us to create stuff that matters.

3. Community matters.

We’re not some faceless brand. We’re a crew of dog parents who love hearing your stories, seeing your pup pics, and designing based on what you want – not what a trend report says you should.

We’ve built a community of humans who wear their dog love on their sleeves (sometimes literally), and we’re always hyped to welcome new members to the pack.

4. Small details, big meaning.

That tiny paw on the tag? It’s not random. It’s a reminder of why we do this. Every color palette, every fit, every phrase – it’s all inspired by the everyday beauty of living with dogs.

The big picture?

We want to grow, sure. But not at the expense of what makes this brand special. We’re ambitious about becoming the go-to brand for dog lovers everywhere, but we’re also stubbornly committed to staying human.

We’ll keep our designs playful, our ethics strong, and our community tight. No mass-produced fluff, no generic drops, no chasing clout. Just really good clothes, made with heart, by people who love dogs like you do.
WOOF

So… Why WOOF?

Because you shouldn’t have to wear a plain hoodie when your heart says “I’d rather be spooning my dog.”

Welcome to the club. We’re glad you’re here. Your dog probably is too. ;-)

Start Shopping here.