Dogs are Family

We make clothes for people who really love dogs

WOOF started on our couch, with a Corgi named Cookie snoring on our feet. We wanted to wear our love for her every day, but everything we found was cheap, kitschy or just plain ugly. So we made it ourselves: quality basics and designs we’d proudly wear anywhere, made by people who are just as obsessed with their dogs as you are.

Everything is made on demand, so nothing goes to waste. Our artists create custom portraits by hand, and every one gets your approval before it’s printed.

Why we started

Your dog isn’t a novelty. Your clothes shouldn’t be either.

Dogs are family. They deserve more than a clip-art paw on a thin shirt. Every WOOF piece starts with original art from our in-house team and is made from soft, quality fabrics, for every day, not just dog-themed occasions.

Deep green dog collar and leash set from WOOF in use outdoors
More than cute graphics

Tested on real dogs. Fur and all

Okay, we are here for the cute graphics. But WOOF is really about the bond only dog people understand: the glance that says everything, adoption days, park adventures and early-morning “please don’t pee on the carpet” coffee runs.

So every piece gets tested the only way that matters: around real dogs doing real dog things. Soft, quality fabrics that feel like your dog’s snoozy weight on your legs, relaxed oversized fits, prints that survive spills, snuggles and the wash.

What we believe in. Four things, always

01Real love deserves real comfort.No scratchy seams, no gimmicks. Well-made pieces you reach for every day, on the walk or on the couch watching dog videos.
02Dog people are the best people.Loyal, empathetic and fine with a little chaos. That love is what drives everything we make.
03Community over trend reports.We’re a crew of dog parents, not a faceless brand. We design from your stories and pup pics, not from what a forecast says.
04Small details, big meaning.The tiny paw on the tag isn’t random. Every color, fit and phrase comes from everyday life with dogs.
  • ✓ Original art by our in-house artists
  • ✓ Made to order, nothing wasted
  • ✓ Carbon removal for every shipment via Shopify Planet

Worn by dog people. Everywhere

WOOF customer with their dog
WOOF customer with their dog
WOOF customer with their dog
WOOF customer with their dog
WOOF customer with their dog
So… why WOOF?

Because a plain hoodie won’t do when your heart says “I’d rather be spooning my dog.”

Welcome to the pack